Initiatives · Rural Health

Movement care for rural America.

In much of rural America the nearest physical therapist is an hour's drive and the waitlist runs weeks. Spiral Health has worked on that problem since 2018, starting in rural Wyoming, years before any of today's federal funding existed.

Active since 2018
A full house at the Wyoming Health Fair in Buffalo, 2019, for free 3D body scans and a wellness program

Eight years in

Not a concept written for a grant.

Most digital-health companies discovered rural health when the funding appeared. Our first rural deployment was in 2018. This is the longest-running thread in the company, and the one we are least willing to overstate.

2018First rural deployment: Wyoming Health Fair, Gillette.
6Wyoming scan locations reached across the program.
8 yrsContinuous rural work, from the scanning rig to the phone.
$1 → $10.71Projected social return per dollar, independently modelled by Ecotone Analytics (2020) for the Wyoming hub-and-spoke programme.
The record

What actually happened, year by year.

  • 2018

    Gillette: the first rural deployment

    Spiral's mobile scanning unit brought 3D postural screening to the Wyoming Health Fair in Gillette. Attendees queued for free scans; a screening most rural residents had no local access to arrived in a truck. It confirmed something we have relied on ever since: rural communities show up for preventive musculoskeletal care when it is actually put in front of them.

    Attendees line up for free 3D body scans at the Wyoming Health Fair in Gillette, 2018
    Gillette, August 2018. The line for free 3D scans.
    Spiral's mobile scanning truck with its glass-walled scanning studio
    The rig that made it possible: a mobile scanning studio on a truck.
  • 2019

    Buffalo, and a community partnership that stuck

    The program returned to Wyoming for the health fair in Buffalo. Working through Wyoming Health Fairs, a statewide community-health-screening nonprofit, meant reaching residents through an institution they already trusted, rather than asking them to trust a newcomer. That remains the model.

    A full house at the Wyoming Health Fair in Buffalo, 2019
    Buffalo, 2019. A full house for the free scan and wellness program.
    A Wyoming Health Fairs team member walks a rancher through his scan results
    Results explained on the spot, by someone local.
  • 2021

    Formalized as the Rural Health Initiative

    The scattered rural work was consolidated into a named program with Wyoming as its base, and with a distribution model built around the community institutions rural residents already belong to. F.E. “Wally” Wolski joined as Rural Health Ambassador, anchoring the state and cooperative relationships.

  • Today

    The rig becomes a phone

    The constraint that ended the scanning-truck era is exactly what makes the initiative scale now. Everything the cage did in a parking lot, Flexa does through a camera on a phone the resident already owns. The aim is unchanged and simple: reach rural residents through funded programs: state rural health projects, Medicare's ACCESS Model, and provider partnerships, so the resident pays nothing.

    A woman takes a camera-based movement assessment at home with her phone propped on a table
Why rural, why now

The problem money now exists to solve.

Rural populations are older, farther from care, and carry a heavy musculoskeletal burden. A camera-only program with no hardware and no drive is built for exactly that gap.

The federal Rural Health Transformation program, created by Section 71401 of Public Law 119-21 and administered by the Centers for Medicare & Medicaid Services, is now funding all fifty states to close it: $50 billion across FY2026–2030. Wyoming's award is $205 million, the second-highest in the nation per resident. Roughly 19.8% of Wyoming residents are 65 or older.

To be precise about our own position: these are the program's figures, not ours. Spiral Health has not been awarded rural health transformation funds. We are describing the opportunity we are working toward, not money we hold.
A community health-screening event in Wyoming, with residents gathered around the screening stations
The fit

Built for the last mile.

  • Any phone is the clinic. A camera-only assessment: four posture photos and six guided movements, plus a personalized daily program. No hardware, no wearables, no drive.
  • $0 to the resident in funded programs. Through state rural health projects and the CMS ACCESS Model the program is paid for, not billed to the patient.
  • Prevention where it counts. Movement and strength coaching for the older rural populations who carry the heaviest musculoskeletal burden.
  • Measured, reportable outcomes. Progress tracked on validated instruments such as PROMIS, NPRS and ODI, which is what a state program or provider actually has to report.
  • Support that is described accurately. AI guidance in chat around the clock, plus scheduled video sessions with the care team. We do not claim a human is waiting in the chat window.
Wyoming Health Fair attendees listening to a Spiral Health presentation
Postural screening explained to a community that rarely gets offered it.
An older couple walking together on a rural path
The population the initiative exists for: older, farther from care, and under-served by every model that requires a clinic visit.
The people

Rural roots, not rural marketing.

F.E. “Wally” Wolski

Rural Health Ambassador

A lifelong Wyoming native and U.S. Coast Guard veteran, Wally is Spiral Health's bridge to rural America. He served as Wyoming State Director of USDA Rural Development, as president of the national rural electric cooperative association and of the Wyoming Rural Electric Association, and gave 27 years of service on rural electric cooperative boards, alongside two decades as an independent health-insurance agent and an early advocate of telehealth. He champions last-mile healthcare for rural America because he has spent a career on the last mile.

Wyoming Health Fairs

Community partner since 2018

A statewide community-health-screening nonprofit, and our partner since the first Gillette event. Wyoming Health Fairs hosted the Gillette and Buffalo scanning programs and remains the trusted local channel for reaching residents where they already are, which is the only way rural screening has ever worked.

Program figures: Centers for Medicare & Medicaid Services (Rural Health Transformation program and state awards). Demographics: U.S. Census Bureau; KFF. The social-return figure is from Impact Analysis and Social Return on Investment: Technical Document for Spiral Health (v1.5.2, 15 December 2020) by Ecotone Analytics GBC: Will Nielsen, MPA; Tim Roman, MBA; Stephanie Shekels, BA. Ecotone is an impact-accounting firm; the analysis is a benefit-cost model projecting $10.71 of social value per $1 spent ($1.99M annual cost against $21.3M of projected annual benefit), accruing to taxpayers, individuals and private insurers. It is a prospective projection built on external literature, not a measured outcome, and it models the scanner-era hub-and-spoke service (four hubs, thirteen digital care navigators) rather than today's phone-based programme.

States, providers & rural programs

If you are building a rural health program, whether a state project, a provider network or a community partnership, we would like to help you put movement care in it.

Get in touch